Welcome to AIQ's privacy policy (this Policy).
Please note that this privacy policy relates to the website (https://aiqintelligence.ae/, (the Website)) owned and operated by Matrix JVCo LTD trading as AIQ (collectively referred to as AIQ, we, us or our in this Policy) who is the controller and responsible for your personal data.
AIQ respects your privacy and is committed to protecting your personal data. This Policy will inform you as to how we look after your personal data when you visit our Website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
In this Policy, references to you and your are references to the visitor or user of the Website.
Please also use the Glossary at paragraph 10 to understand the meaning of some of the terms used in this Policy.
If you have any questions about this Policy, including any requests to exercise your legal rights, please contact us using the details set out below.
What is the purpose of this Policy?
This Policy aims to give you information about how AIQ collects and uses your personal data through your use of this Website.
This Website is not intended for children, and we do not knowingly collect data relating to children.
What should you do if you have a privacy complaint?
We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights ( paragraph 8 ), please contact us using the information set out in the contact details section ( paragraph 9 ).
You have the right to make a complaint at any time to the relevant data protection authority in your jurisdiction, which includes in the Abu Dhabi Global Market (ADGM), the Office of Data Protection and in the United Arab Emirates, the UAE Data Office.
We would, however, appreciate the chance to deal with your concerns before you approach the relevant data protection authority so please contact us in the first instance.
What personal data do we collect about you?
Personal data means any information about an individual from which that person can be identified.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, last name, title, and gender.
Contact Data includes company address, email address, and telephone numbers.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology
on the devices you use to access this Website.
Profile Data includes your interests, preferences, feedback and survey responses.
Usage Data includes information about how you interact with and use our Website.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our Website to help improve the Website and our service offering. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
How is your personal data collected?
We use different methods to collect data from and about you including through:
Your interactions with us
You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
apply for our products or services;
access our Website;
subscribe to our service or publications;
request marketing to be sent to you;
enter a competition, promotion or survey; or
give us feedback or contact us.
Automated technologies or interactions
As you interact with our Website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy at paragraph 7 for further details.
Third parties or publicly available sources
We may receive personal data about you from various third parties and public sources as set out below:
Technical Data is collected from the following parties:
analytics providers such as Google based outside the UAE;
advertising networks based inside or outside the UAE; and
search information providers based inside or outside the UAE.
Identity and Contact Data is collected from data brokers or aggregators based inside or outside the UAE.
Identity and Contact Data is collected from publicly available sources based inside the UAE.
How do we use your personal data?
Legal basis
Depending on the relevant jurisdiction, the law will require us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases (depending on the relevant jurisdiction):
Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests,
for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and
balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate
interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for
example if you subscribe to an email newsletter.
What are the purposes for which we will use your personal data?
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so (subject to the relevant jurisdiction). We have also identified what our legitimate interests are where appropriate.
Purpose /Use:
To ensure that content from the Website is presented in the most effective manner for you and for your device and to improve the Website to ensure that content is presented in the most effective manner.
Type of Data:
(a) Technical
(b) Usage
Legal Basis:
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)
Purpose /Use:
To administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
Type of Data:
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Legal Basis:
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
Purpose /Use:
To allow you to participate in interactive features of the Website, when you choose to do so.
Type of Data:
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Legal Basis:
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
Purpose /Use:
To measure or understand the effectiveness of content we provide to you and others, and to deliver such content to you.
Type of Data:
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Legal Basis:
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
Purpose /Use:
To make suggestions and recommendations to you and other users of the Website about goods or services that may interest you or them.
Type of Data:
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Legal Basis: Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
Purpose /Use:
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Dealing with your requests, complaints and queries
Type of Data:
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
Legal Basis:
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you)
Purpose /Use:
To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
Type of Data:
(a) Identity
(b) Contact
(c) Technical
Legal Basis:
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
(b) Necessary to comply with a legal obligation
Purpose /Use:
To deliver relevant Website content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you
Type of Data:
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Legal Basis:
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
Purpose /Use:
To use data analytics to improve our Website, products/services, customer relationships and
experiences and to measure the effectiveness of our communications and marketing
Type of Data:
(a) Technical
(b) Usage
Legal Basis:
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)
Purpose /Use:
To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your Profile Data
Type of Data:
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
Legal Basis:
Necessary for our legitimate interests (to carry out direct marketing, develop our products/services and grow our business) OR Consent, having obtained your prior consent to receiving direct marketing communications
Purpose /Use:
To carry out market research through your voluntary participation in surveys
Type of Data:
(a) Technical
(b) Usage
Legal Basis:
Necessary for our legitimate interests (to study how customers use our products/services and to help us improve and develop our products and services).
Purpose /Use:
To enter into contract with you.
Type of Data:
(a) Identity
(b) Contact
(c) Financial
(a) Performance of the services for you.
(b) Necessary to comply with a legal obligation
Purpose /Use:
To keep internal records.
Type of Data:
(a) Identity
(b) Contact
Legal Basis:
Necessary to comply with a legal obligation.
Purpose /Use:
To respond to and defend legal claims.
Type of Data:
(a) Identity
(b) Contact
(c) Profile
(d) Usage
Legal Basis:
(a) Necessary to comply with a legal obligation
(b) Necessary for our legitimate interests (to defend legal claims).
What marketing do we undertake?
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving the marketing.
We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.
Third-party marketing
We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.
Opting out of marketing
You can ask to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us.
If you opt out of receiving marketing communications, you will still receive service related communications that are essential for administrative or customer service purposes for example relating to a product/service warranty registration, appointment reminders, updates to our Terms and Conditions, checking that your contact details are correct.
When do we disclose your personal data?
We may share your personal data where necessary with the parties set out below for the
purposes set out in the table above:
External Third Parties as set out in the Glossary.
Specific third parties such as:
Abu Dhabi National Oil Company and its group companies; and
Group 42 Holding Ltd and its group companies.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the relevant laws. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Do we transfer your personal data internationally?
To the extent permitted by applicable data protection law, the personal data that we collect from you may be transferred to, and stored at, a destination outside of the jurisdiction in which it was originally collected (Relevant Location). It may also be stored and processed by other companies and/or third parties in other countries, which may include destinations outside of the Relevant Location.
Where your personal data is transferred outside of the Relevant Location, we will ensure that it is protected in a manner that is consistent with how your personal data will be protected by us in the Relevant Location. This can be done in a number of ways, for instance:
the country that we send the data to might be approved by the data protection authority in the Relevant Location as offering an adequate level of protection for your personal data; or
the recipient might have signed up to a contract based on "model contractual clauses" approved by the data protection authority in the Relevant Location, obliging them to protect your personal data.
In other circumstances the law may permit us to otherwise transfer your personal data outside the Relevant Location. In all cases, however, we will ensure that any transfer of your personal data is compliant with data protection law and international best practice.
You can obtain more details about the protection given to your personal data when it is
transferred outside the Relevant Location by contacting us in accordance with the "Contact us" section below (please see paragraph 9 ).
What data security do we have in place?
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Additionally, law or regulation may set a minimum period for which we have to keep your
personal data and this will depend on the Relevant Location. In some circumstances you
can ask us to delete your data: see paragraph below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be
associated with you) for research or statistical purposes, in which case we may use this
information indefinitely without further notice to you.
Does our Website include Third-party links?
This Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy policy of every website you visit.
Our Website use cookies to distinguish you from other users which helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website.
What are cookies?
A cookie is a small file of letters and numbers that we store on your browser or the storage of your device (e.g. smartphone or other electronic devices), if you agree. Cookies contain information that is transferred to your device's storage.
These are widely used to enable websites and/or applications to work properly (e.g. ensuring that the right personal information collected is attached to the individual who submitted it) when collecting information that you have provided to the data controller. Once cookies are stored on your device's storage, they help analyse site traffic or let us know when you visit a particular feature on our Website. Cookies allow sites to respond to you as an individual and help us provide you with better Websites.
How can You manage your cookies?
A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You are able to manage your preferences concerning what cookies are collected by our Website.
If You have any concerns with the cookies collected on our Website, please contact us by using the "Contact Us" section.
You may delete and block cookies if you wish from our Website, however, please be aware that this could affect the functioning of the Website (as appropriate). If you would like further information relating to cookies and what they do and how to delete them, please visit www.aboutcookies.org or www.allaboutcookies.org.
What types of cookies do we use?
Generally, we use the following types of cookies:
Strictly necessary cookies. These are cookies that are required for the operation of our Website.
Session cookies. These allow our Website to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards;
Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily; and
Targeting cookies. These cookies record your visit to our Website, the pages or areas you have visited and the links you have followed. We will use this information to make our Website more relevant to your interests. We may also share this information with third parties for this purpose.
Who has access to your cookies?
Please note that the following third parties may also use cookies, over which we have no control. These third parties may include, for example, web software and hosting providers, advertising networks and providers of external services like web traffic analysis services.
To deactivate the use of third party advertising cookies, you may visit the consumer page to manage the use of these types of cookies.
Should you require further information about the third party cookies which we use on the Website, please do not hesitate to contact us at by using the "Contact Us" section at paragraph 9.
How long do we store your cookies for?
Some cookies, called "session cookies", remain on your computer only while your browser is open, and are automatically deleted once You close your browser. Other cookies, called "permanent cookies", remain on your computer or mobile device after the browser is closed.
Please note that our use of the information we collect about you through your use of cookies is subject to our Privacy Policy.
You can block cookies by activating the setting on your browser or electronic device settings that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Website.
What legal rights do you have?
Under certain circumstances, you have rights under data protection laws in relation to your personal data (depending on where you are located). You have the right to:
Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal
data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law.
Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
If you want us to establish the data's accuracy.
Where our use of the data is unlawful but you do not want us to erase it.
Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us.
Do you have to pay a fee to access your personal data?
You will not have to pay a fee to access your personal data (or to exercise any of the other
rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these
circumstances.
Will we need anything from you to comply with any request to see your personal data?
We may need to request specific information from you to help us confirm your identity and
ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Is there a time limit to respond to your request to see your personal data?
Generally, this will be within one month from when we receive your request but, if the request is going to take longer to deal with. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
How to contact us
If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact us at the following email address: [●]
Can we make changes to this Policy?
We keep our privacy policy under regular review. This version was last updated in March 2024.
Do you have to keep your personal data up-to-date?
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.
RELEVANT LOCATION has the meaning given to it in paragraph 5 .
LAWFUL BASIS
(a) Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for
activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by a relevant law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
(b) Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
(c) Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.
THIRD PARTIES
(a) External Third Parties are any third parties that are not Specific Third Parties, and may include:
Service providers, suppliers, business partners and sub-contractors acting as processors based in or outside ADGM or the UAE who provide IT and system administration services;
Professional advisers acting as processors including lawyers, agents, financial advisors, bankers, auditors and insurers based in or outside the ADGM or UAE who provide consultancy, banking, legal, insurance and accounting services;
The Police, ADGM and UAE Ministries, regulators and other authorities (including local authorities and fraud departments) and government agencies based in the ADGM or UAE who require reporting of processing activities in certain circumstances;
Site designers and marketing agents acting as processors based in the ADGM or UAE who provide their services which may require access to personal data;
Analytics and search engine providers that assist us in the improvement and optimisation of our Website; and
IT and software providers who supply us with our IT infrastructure for the provision of our services and administering our business (including our internal and external communications) and who also help us manage our customer and contact databases, customer relationships and marketing (including but not limited to maintaining secure and up-to-date records and filing systems).
